Personal Writing

I messed up, so I’m making changes

I’ve spent a great part of the past two years working with coaches to help me with aspects of my Spark work. I’m much further ahead than I would’ve been if I had tried to do it all on my own, and I’m grateful for what I’ve learned and the people with whom I’ve worked.

But I recently did something (again) I vowed I wasn’t going to let happen (again): I put my instincts in the caboose and let someone else drive the train.

That was a mistake because my instincts have never failed me or even steered me wrong. The only times in my life I’ve made poor choices were when I heard them saying one thing and did the opposite. My instincts are my North Star. When I honor them, they light the path, point the way and help me show up as only I can.

But at the encouragement of others, I put my prices at a point that isn’t realistic for me…yet.

It’s great to set high aspirations for the value of my work, but if few to no one’s willing to pay what I’m asking, I have to assess the situation and make a change.

I’m not saying my (re)Discover Your Spark programs aren’t worth what I was charging because I think they are, and one day, in the not too distant future, I’ll be charging even more and people will be lining up to participate. But that’s the future.

It’s more important to me right now to build an engaged, growing network of people who say yes to doing the work, who share the value of it with others and who purchase Spark programs.

To that end, I’ve made dramatic changes to the pricing of all the programs I offer.

If you participated in a FREE online Spark event or looked at the courses, retreats and 90-minute experiences and you haven’t signed up because they were cost-prohibitive, I hope you’ll go back and look at the new prices. The work is exactly the same, but in every case, I’ve lowered the cost dramatically. And while you’re there, notice the upcoming dates for each program, too.

This isn’t me admitting defeat. It’s not about defeat (perceived or real), failure or audacity. It’s about looking at my present situation and desiring to grow this work more than stubbornly standing on the principal of price points encouraged by others.

So, yeah, I messed up.

But I don’t care, and I’m not embarrassed. I don’t feel like a failure. I feel like someone who’s laying down the tracks as I’m traveling on them. I’ll make missteps, try things that flop and go in directions that don’t work. But as long as I trust my instincts, I know I’ll be ok. I’ll pick myself up, try something different and keep on choo chooing down the track.

I hope you’ll join me on board.

Dayna Del Val is on a mission to help others (re)discover the spark they were born with through her blog and newsletter, her professional talks and the (re)Discover Your Spark retreats she leads. Dayna works with people to help them not just identify and articulate their dreams but to develop a framework to get going on the pursuit of those dreams—today, in the next few months and for the years ahead. She's at the intersection of remarkable and so, so ordinary, but she knows that pretty much everyone else is, too. She's excited to be sharing this extraordinary journey with you.

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