For close to four years, I've been offering various opportunities for people to say yes to Spark work. I've loved the hundreds of people I've worked with in all these many ways we've engaged in this joyful work together, but it's time for me to change it up.
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Parlez vous marketing?
I said, "I imagine I'm standing in a round room lined with hundreds of doors. I'm opening door after door, desperately hoping that behind the one I'm about to open is the person who can take my extraordinary product and help me scale it up. I'm happy to do the work, but I don't even know what work I'm supposed to be doing to market it, to expand my reach, to take this as far as I want it to go."
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Digging my own hole to fall down into to rise up
But here's the thing: I know that if I did the hard work of tracing that scribble labyrinth, I would actually arrive at the straight line going forward because I never lifted the pen when I was making it. That means there is some logic and connectivity to that mess, no matter how convoluted it appears from here.
